Simplified, eco-friendly, lightweight, and ‘digitally savvy’ are a few of the trends in packaging this year, according to a recent article at Packaging Digest. Considering many consumers are as much in the public as celebrities given the popularity of “selfies,” Facebook posts, tweets, and other methods used to share and document their existence, it’s no wonder food and beverage companies are focusing on packaging that’s not only convenient, but that’s functional, sustainable – and even stylish.
What are the critical packaging trends for 2015? Here are a few.
Personality. Everyone’s on the go, so beverages and snacks eaten while walking down the street or in a rush should be not only simple to open, hold, and use, but visually appealing as well. After all, someone enjoying a beverage or snack could be photographed at any given moment, and appealing packaging makes the pics more stylish.
Eco-friendly. More and more consumers are thinking about their impact on the planet, however they’re more concerned about companies making products that are “green,” rather than taking much action themselves. Consumers feel less guilty when the packages they buy contain the recycling symbol, so green packaging is a concern of buyers today.
Size options for city dwellers. More and more, consumers are moving to busy cities where walking or bicycling to and from their destinations is the norm. Small apartments house one or two people; space is limited and things need to be simple. Consumers in these circumstances want a range of packaging sizes along with containers that are lightweight and compact. Most who live in the city don’t buy a week’s worth of groceries, but instead shop every day or two for the items they need – and they don’t like bulky, heavy packaging – because they’re walking!
Consumers also want packaging that simplifies their lives and is digital savvy. How things have changed in the packaging world over the last decade!
At REA JET, we know that packaging is one thing that never remains the same. That’s why that, as a supplier of industrial coding and marking solutions, we are constantly watching packaging trends in order to develop marking systems that are reliable for all types of shapes, sizes, and substrates. At REA JET, we provide real solutions for the real world.