Bud Light is a very well known brand, and now it’s getting a whole new look, according to news reports that claim it’s beer packaging is going predominately blue and abandoning the red. Its most significant overhaul in eight years, the company has also abandoned the swoosh-like, C-shaped design element in packaging that’s been familiar to consumers for the biggest part of the last 10 years.
The new Bud Light design, which includes various shades of blue, is scheduled to be available to consumers this coming spring. According to AdAge, Bud Light containers will include bold, white lettering in its “AB” (Anheuser-Busch) labeling as the brand links more closely to its owner. The AB crest will scroll beneath the brand name, assuring consumers the beer is “always brewed using the choicest barley malt, rice, and hops.”
According to VP-marketing for the company, Alexander Lambrecht, the brand wanted to bring the new design to life in a forward-looking, modern way while finding inspiration in their roots. Lambrecht proclaims the AB credentials and creed “scream” beer that is of the ultimate quality.
Bud Light’s efforts are an attempt to turn around slumping sales trends, although the brand continues to dominate the beer category. However, in the first three quarters of 2015, sales declined to the “low single digits,” according to the popular brewer.
Lambrecht said that Bud Light equals blue, and that as the most refreshing beer available to consumers today, blue equates to refreshment. Bud Light will also be eliminating the working “Smooth & Refreshing” in its new packaging campaign.
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